The batsman, who holds the record for the most One Day International (ODI) centuries and is the highest run-scorer in Indian Premier League (IPL) history, will also purportedly serves as both brand ambassador and co-creator at Bengaluru-based Agilitas.
The pact will also reportedly see One8, the brand founded by Kohli that encompasses the likes of athleisure, fragrances and footwear, open exclusive stores and expand to new markets, including the US and UK. As part of this, Agilitas will expand its retail presence through One8 stores.
The value of Kohli’s investment has not been disclosed but has been described as a ‘substantial’ sum. A formal announcement of the deal is expected within the next three months.
ounded in 2023, Agilitas is led by cofounder and chief executive Abhishek Ganguly, the former managing director of Puma India and South East Asia.
Describing itself as ‘India’s fastest growing futuristic, agile, consumer-centric sportswear company’, Agilitas raised I₹600 crore (US$70 million) in its first year from Convergent Finance and Nexus Venture Partners, as well as an additional I₹30 crore (US$3.5 million) from individual investors.
Agilitas also acquired Mochiko Shoes, India’s largest sports footwear manufacturer and the long-term licensee for Lotto in India, South Asia and Australia, to boost its manufacturing capabilities and reach.
Be the first to comment